Beauty of Joseon
Heritage Ingredients, Modern Science
Beauty of Joseon succeeded where many heritage-inspired brands fail: they didn't just use traditional ingredient names for marketing — they formulated them at concentrations where the science actually applies. Their Relief Sun became a global bestseller because the formula is genuinely excellent, not because of the branding.
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Why Beauty of Joseon?
Beauty of Joseon takes its inspiration from the beauty rituals of the Joseon Dynasty (1392–1897) — a period when Korean noblewomen used rice water, ginseng, and propolis as skincare. The brand interprets these traditional ingredients through a modern formulation lens: cold-pressed rice bran extracts, concentrated ginseng saponin complexes, and standardized propolis at percentages far higher than most contemporary brands. The result is a line that bridges ancestral Korean beauty science with clinical-grade K-Beauty formulation.
Founded
2019
Products
6
editor picks
Best For
The Best Beauty of Joseon Products
Curated by our editorial team. Each product is chosen for formulation quality and ingredient evidence — not affiliate commission rates.
Relief Sun: Rice + Probiotics SPF50+
$13–$18
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Revive Serum: Ginseng + Snail Mucin
$18–$24
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Glow Serum: Propolis + Niacinamide
$16–$22
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Dynasty Cream: Ginseng + Rice
$18–$26
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Calming Serum: Green Tea + Panthenol
$14–$20
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Apricot Blossom Peeling Gel
$14–$20
View on Amazon →Ingredient Science, Explained
Relief Sun: Rice + Probiotics SPF50+
Rice Bran Water + Lactobacillus Ferment + UV FiltersRice bran water forms the base while lactobacillus ferment reinforces the skin barrier, making this a hybrid sun care product that shields and conditions in one lightweight, no-white-cast step.
View on Amazon →Revive Serum: Ginseng + Snail Mucin
Panax Ginseng Extract + Snail Secretion FiltrateSnail mucin delivers glycoproteins and hyaluronic acid that visibly plump and repair, while ginseng saponins stimulate microcirculation for a firmer, more resilient complexion over time.
View on Amazon →Glow Serum: Propolis + Niacinamide
60% Propolis Extract + 2% NiacinamidePropolis delivers antioxidant flavonoids that calm inflammation while 2% niacinamide inhibits melanosome transfer, collectively evening skin tone without the irritation of stronger actives.
View on Amazon →Dynasty Cream: Ginseng + Rice
Panax Ginseng Root Water + Rice Bran CeramidesGinseng ginsenosides act as adaptogenic antioxidants while rice bran ceramides reinforce the lipid barrier, making this a rich yet non-greasy moisturizer that addresses dryness and early signs of aging simultaneously.
View on Amazon →Beauty of Joseon Routine Guide
How to layer these products for maximum results
Calming Serum
Apply before moisturizer on reactive days
Glow Serum: Propolis + Niacinamide
Layer over calming serum
Dynasty Cream
Lock in previous serums
Relief Sun SPF50+
Final step — non-negotiable
Revive Serum: Ginseng + Snail Mucin
Anti-aging treatment, use nightly
Apricot Blossom Peeling Gel
1–2× per week before serum steps
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